About us

Our Vision

To maintain a commanding presence and market leadership as a fresh fruit product and service provider, offering only the best quality product, superior customer service, socially responsible entrepreneurship at the least possible manpower resource utilization, using cost-efficient equipment and technology, and consistently meeting customer’s expectations.

The Refreshing Start

Monday, 09 October 2006 08:33

fruit magic pioneered the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices and concoctions in the country. However, many still wonder how the store that gave us that bud-tickling smoothies, refreshing shakes, and nutritious juices came about. Was it really magic?

Our Mission

To be a company that both, promotes the total well-being of people through provision of sound options to those who are in search of a healthy lifestyle, and develops general public appreciation and awareness for a fit and healthy way of living.

Values

Fruit Magic Co., Inc. is a company that is propelled by a “management by the heart”, providing its team of associates with competitive compensation package as well as human resource education, training, and development programs that uplift the quality of products and services, level of productivity, and create harmonious work relationship.
CORE VALUES: INTEGRITY, EXCELLENCE, EFFICIENCY, QUALITY & LOYALTY.

Discover Fruit Magic

An extraordinary health experience unlike any you've ever tasted. It has all the vital nutrients and delicious flavors of fresh fruits to give you the power of raw energy. Total convenience - complete nutrition in a cup for your active healthy life.

A Juicy Jumpstart to a Health Revolution

The public's growing awareness for health consciousness and well being makes the consumption of healthy juice drinks soar. In fact, more and more people turn to lighter beverages like ice tea and fruit based drinks against colas and other artificially prepared drinks. This is Fruit Magic's perfect opportunity. Active people, heath enthusiasts and fruit lovers will find nourishment in their nutrient-starved body while satisfying their discriminating taste.

Fruit Magic Company, Incorporated