The Refreshing Start

fruit magic pioneered the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices and concoctions in the country. However, many still wonder how the store that gave us that bud-tickling smoothies, refreshing shakes, and nutritious juices came about. Was it really magic?
It was 1993 when the Hernandez and Escalona families, with the advice of their friends from the medical field shifted to healthy living. This includes an all-natural healthy diet free from preservatives and chemicals. It was almost impossible since only colas and artificial drinks flooded every restaurants and food stores. The real goodness of fresh drinks was nowhere to be found. To solve this problem and make it available to others with the same need, the two families created fruit magic.
SM Mega Mall turned into a fruit paradise as the first ever fruit magic store opened. It was a big hit since no other fruit juice store allowed their customers to pick their favorite fruits from the basket and blend them the way fruit magic did.

fruit magic instantly became a hit by simply offering a healthy and natural alternative to soft drinks and other artificially made beverages. News hit the mall circuit and two additional stores followed- The Glorietta and Landmark branches.

In 1999, Dr. Alan L. Escalona, CEO a medical doctor by discipline and a businessman by profession took fruit magic into a higher ground, changing the simple fruit juicing service to a mainstream fresh fruit juice brand. It was a success!

To date, fruit magic has 35 company-owned outlets strategically positioned in NCR and Cebu. As part of our corporate goal, more stores are expected to rise in key cities of the Philippines. Fruit Magic Franchise Corporation was launched on January 2005 due to enormous requests from clients and prospective business partners to open the company for franchising, and had already awarded 5 franchises to qualified franchisees.

True to its logo “We Only Juice Fresh” and being a faithful advocate of the 5-a-day serving of colorful fruits and vegetables program caused by the World Health Organization (WHO), fruit magic guarantees only the freshest, healthiest, and the best fruit juices and concoctions in the land. Soon, you can be assured that there will be more fruit magic stores and many fun fruit combinations to choose from!
Indeed, our success was no magic! The successful concept of fruit magic began with fresh ideas, dashed with integrity, dedication, and hard work. All pure, all fresh. Just like our products.

Our Vision

To maintain a commanding presence and market leadership as a fresh fruit product and service provider, offering only the best quality product, superior customer service, socially responsible entrepreneurship at the least possible manpower resource utilization, using cost-efficient equipment and technology, and consistently meeting customer’s expectations.

Our Mission

To be a company that both, promotes the total well-being of people through provision of sound options to those who are in search of a healthy lifestyle, and develops general public appreciation and awareness for a fit and healthy way of living. To maintain competitive edge by leveraging on the latest state-of-the-art technology; unrelenting efforts on product research and development; and health information campaigns. To ensure total satisfaction in its service through a team of happy, motivated, dedicated, responsible, disciplined, and energized professional Associates.

Values

Fruit Magic Co., Inc. is a company that is propelled by a “management by the heart”, providing its team of associates with competitive compensation package as well as human resource education, training, and development programs that uplift the quality of products and services, level of productivity, and create harmonious work relationship. CORE VALUES: INTEGRITY, EXCELLENCE, EFFICIENCY, QUALITY & LOYALTY.

Discover Fruit Magic

An extraordinary health experience unlike any you've ever tasted. It has all the vital nutrients and delicious flavors of fresh fruits to give you the power of raw energy. Total convenience - complete nutrition in a cup for your active healthy life. All about FRESHOLOGY Fruit Magic combines the art and science of sourcing only the best fruits and utilyzing state-of-the-art technology to give you excellent taste, superior nutrition and assurance of quality. That's unbeatable freshness!

A Juicy Jumpstart to a Health Revolution

The public's growing awareness for health consciousness and well being makes the consumption of healthy juice drinks soar. In fact, more and more people turn to lighter beverages like ice tea and fruit based drinks against colas and other artificially prepared drinks. This is Fruit Magic's perfect opportunity. Active people, heath enthusiasts and fruit lovers will find nourishment in their nutrient-starved body while satisfying their discriminating taste. As the pioneer in this business, we have paved the way to a health revolution by providing only the best picked fruits and their natural goodness that you will never find on packed juices and fruit-based beverages. Fruit Magic, using it's Research and Development team makes sure that every cup captures all the natural flavors from the freshest fruits by combining expertise and science into art so that every sip and slurp will exceed your expectations and meet your physical and emotional needs for nourishment satisfaction. They boast of the latest technique backed up by the most modern facilities and equipment to achieve the perfect concoction. Fruit Magic's meticulous planning and research make sure that fruits are picked on their exact date and time of harvest to achieve its best taste and quality. Freshly harvested fruits are then cleansed and frozen for storage. They also guarantee that these fruits are kept under strict natural process using blast freezing, humidity control or simple cold storage that allow the harvest to be at its freshest. This unique process is the product of team Fruit Magic's training in California, USA.