The Refreshing Start

fruit magic pioneered the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices and concoctions in the country. However, many still wonder how the store that gave us that bud-tickling smoothies, refreshing shakes, and nutritious juices came about. Was it really magic?
It was 1993 when the Hernandez and Escalona families, with the advice of their friends from the medical field shifted to healthy living. This includes an all-natural healthy diet free from preservatives and chemicals. It was almost impossible since only colas and artificial drinks flooded every restaurants and food stores. The real goodness of fresh drinks was nowhere to be found. To solve this problem and make it available to others with the same need, the two families created fruit magic.
SM Mega Mall turned into a fruit paradise as the first ever fruit magic store opened. It was a big hit since no other fruit juice store allowed their customers to pick their favorite fruits from the basket and blend them the way fruit magic did.

fruit magic instantly became a hit by simply offering a healthy and natural alternative to soft drinks and other artificially made beverages. News hit the mall circuit and two additional stores followed- The Glorietta and Landmark branches.

In 1999, Dr. Alan L. Escalona, CEO a medical doctor by discipline and a businessman by profession took fruit magic into a higher ground, changing the simple fruit juicing service to a mainstream fresh fruit juice brand. It was a success!

To date, fruit magic has 35 company-owned outlets strategically positioned in NCR and Cebu. As part of our corporate goal, more stores are expected to rise in key cities of the Philippines. Fruit Magic Franchise Corporation was launched on January 2005 due to enormous requests from clients and prospective business partners to open the company for franchising, and had already awarded 5 franchises to qualified franchisees.

True to its logo “We Only Juice Fresh” and being a faithful advocate of the 5-a-day serving of colorful fruits and vegetables program caused by the World Health Organization (WHO), fruit magic guarantees only the freshest, healthiest, and the best fruit juices and concoctions in the land. Soon, you can be assured that there will be more fruit magic stores and many fun fruit combinations to choose from!
Indeed, our success was no magic! The successful concept of fruit magic began with fresh ideas, dashed with integrity, dedication, and hard work. All pure, all fresh. Just like our products.