|About Fruit Magic|
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The Refreshing Start
fruit magic pioneered the juicing industry in the Philippines and is currently enjoying its popularity as the leading source of the freshest fruit juices and concoctions in the country. However, many still wonder how the store that gave us that bud-tickling smoothies, refreshing shakes, and nutritious juices came about. Was it really magic?
fruit magic instantly became a hit by simply offering a healthy and natural alternative to soft drinks and other artificially made beverages. News hit the mall circuit and two additional stores followed- The Glorietta and Landmark branches.
In 1999, Dr. Alan L. Escalona, CEO a medical doctor by discipline and a businessman by profession took fruit magic into a higher ground, changing the simple fruit juicing service to a mainstream fresh fruit juice brand. It was a success!
To date, fruit magic has 35 company-owned outlets strategically positioned in NCR and Cebu. As part of our corporate goal, more stores are expected to rise in key cities of the Philippines. Fruit Magic Franchise Corporation was launched on January 2005 due to enormous requests from clients and prospective business partners to open the company for franchising, and had already awarded 5 franchises to qualified franchisees.
True to its logo “We Only Juice Fresh” and being a faithful advocate of the 5-a-day serving of colorful fruits and vegetables program caused by the World Health Organization (WHO), fruit magic guarantees only the freshest, healthiest, and the best fruit juices and concoctions in the land. Soon, you can be assured that there will be more fruit magic stores and many fun fruit combinations to choose from!